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We like embroidery
There is something honest about embroidery.
It demands patience, simplification, and attention to detail. From a distance, it looks like a small image. Up close, it becomes thousands of stitches building texture, contrast, and presence.For us, embroidery feels less like decoration and more like drawing with thread—physical, tactile, and made to live with over time.
We Like Amateur Tattoo
More recently, artists, illustrators, designers and people from many other disciplines have entered tattooing, bringing new references, unexpected subjects and a freedom that keeps the medium open and evolving. We like that spirit. Not because it rejects craftsmanship, but because it makes room for curiosity, experimentation and personal references that once had little place in traditional tattoo culture.These kinds of tattoos—personal, direct and sometimes unconventional—will continue to inspire the images we bring into our products.