noTATTOO Shop — First Release
What began as a small extension of the studio — a simple idea to produce a few t-shirts — has gradually shifted into something more defined. Over the past days, the project has taken on its own direction, moving beyond merchandise and starting to function as an independent line of work. The shop now carries the same name I use within tattooing — noTATTOO / noTATTOO Berlin — but translated into another medium.
The first release focuses on a line of hoodies. All designs come directly from tattoo drawings, or from ideas connected to tattoos I’ve done. They are not developed as clothing graphics, but as tattoo-inspired pieces, transferred into embroidery. The intention was to keep the origin visible — to let the mark remain central, rather than adapting it too much to the format of clothing.
Production follows a strict limitation: each hoodie exists as one piece per size only. There are no restocks and no repetition. Once a size is gone, it doesn’t return. This decision comes directly from the logic of tattooing. A tattoo is made once, for one person. It is not reproduced, and it does not circulate. In that sense, the garments are not copies of tattoos, but extensions of the same principle — singular pieces that carry a specific image and remain limited to a small number of owners.
The garments themselves are kept simple, allowing the focus to stay on the embroidery and on the origin of each design. Each piece is also connected to a specific context. The reference, the original tattoo, and the story behind it are linked through the product page, creating a direct connection between the object and its source.
The first pieces are now available here:
https://www.jorgedacruzartwork.com/shop
Jorge
