is a Berlin-based artist shop
Rooted in charcoal drawing, contemporary tattoo culture, classical imagery, and contemporary urban life, the project moves between limited-edition garments, custom tattoos, and artworks shaped by the distance between center and periphery.
Suburban Memory
We like embroidery
There is something honest about embroidery.
It demands patience, simplification, and attention to detail. What appears as a small image from a distance reveals itself up close as thousands of individual stitches building texture, contrast, and presence. For us, embroidery feels less like decoration and more like drawing with thread.
Embroidery slows images down. In a world built around screens, speed, and endless reproduction, embroidery remains physical. Every line must be stitched, every surface constructed thread by thread. The result is an image that occupies space differently — something to wear, touch, and live with over time.
Feature Products
This limited edition hoodie is developed through the visual language of noSHBerlin, moving between tattoo culture, medieval imagery, and contemporary urban life.
The embroidered rabbit is based on one of the most unusual recurring motifs found in medieval manuscripts, where rabbits appear attacking hunters, chasing knights, carrying weapons, and reversing the natural order of the world around them.
The drawing was created by noTATTOO Berlin in collaboration with a client and later tattooed at Visions of Ecstasy Studio in Berlin. From manuscript to tattoo and from tattoo to embroidery, the image carries a playful and subversive character that continues to resist a single interpretation centuries later — suspended somewhere between humour, folklore, rebellion, and visual absurdity.
The complete story behind the tattoo can be found in the journal.
The Basic Grey colour reinforces the everyday quality of the garment. Familiar, functional, and intentionally understated, it provides a quiet backdrop for the embroidered rabbit and its strange medieval history. The contrast between an ordinary colour and an unexpected image reflects a recurring interest within noSHBerlin: the encounter between everyday uniforms and unexpected stories.
Produced in small quantities without restocks, the hoodie follows a slower approach to clothing and image-making. No permanent collections. No mass production.
— Limited edition
— Embroidered medieval rabbit
— Basic Grey
— Tattoo-inspired piece
— Developed in Berlin
— No restocks
Made with a smooth 100% cotton face for crisp embroidery and a soft fleece-lined interior for warmth and comfort. Flat drawstrings, a front pouch pocket, and a tear-away label complete the garment's everyday design.
Disclaimer: This hoodie runs small. For the best fit, we recommend ordering one size larger than your usual size.
• 65% ring-spun cotton, 35% polyester
• Charcoal Heather, Carbon Grey, and Oatmeal Heather are 55% ring-spun cotton, 45% polyester
• 100% cotton face
• Fabric weight: 8.5 oz./yd.² (288.2 g/m²)
• Front pouch pocket
• Matching flat drawstrings
• 3-panel hood
• Tear-away tag
TATTOOjournal
•Rabbit rules•
Heavyweight Dirty Rose hoodie featuring an embroidered Agnus Dei portrait inspired by the paintings of Francisco de Zurbarán.
The image of the lamb — traditionally associated with the Lamb of God — is translated into a minimal embroidered composition that carries both religious and art historical references while remaining quiet, direct, and understated.
Developed through the visual language of noSHBerlin, the piece moves between tattoo culture, classical imagery, and everyday clothing without separating artwork from use.
Made with a smooth 100% cotton face and a soft fleece-lined interior for warmth and comfort. Finished with flat drawstrings, a front pouch pocket, and a durable everyday fit.
This is a limited edition: only one hoodie per size will be produced. No restocks.
— Tattoo-inspired piece
— Dirty Rose colour
— Embroidered Agnus Dei
— Limited edition
— Developed in Berlin
Disclaimer: This hoodie runs small. For the best fit, we recommend ordering one size larger than your usual size.
• 65% ring-spun cotton, 35% polyester
• Charcoal Heather, Carbon Grey, and Oatmeal Heather are 55% ring-spun cotton, 45% polyester
• 100% cotton face
• Fabric weight: 8.5 oz./yd.² (288.2 g/m²)
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood
• Tear-away tag
• Blank product sourced from Pakistan
TATTOOjournal
•Just a Lamb•
This limited edition hoodie is developed through the visual language of noSHBerlin, moving between tattoo culture, medieval imagery, and contemporary urban life.
The embroidered bat is based on medieval interpretations of animals created by people who often understood nature through memory, symbolism, and imagination rather than direct observation. Its distorted anatomy, awkward proportions, and unfamiliar presence became part of the image itself — suspended somewhere between folklore, drawing, and misunderstanding.
Developed in Berlin through the artistic and tattoo work of jorgedacruz, the piece reflects an ongoing interest in the relationship between historical imagery and contemporary everyday life.
The Adobe Yellow tone introduces a warm, earthy atmosphere that contrasts with the dark medieval figure embroidered at the centre of the garment. Designed for everyday use, movement through the city, and long-term wear rather than seasonal trends.
Produced in small quantities without restocks, the hoodie follows a slower approach to clothing and image-making. No permanent collections. No mass production.
— Limited edition
— Embroidered medieval bat
— Adobe Yellow
— Tattoo-inspired piece
— Developed in Berlin
— No restocks
Made with a smooth 100% cotton face for crisp embroidery and a soft fleece-lined interior for warmth and comfort. Flat drawstrings, a front pouch pocket, and a tear-away label complete the garment's everyday design.
Disclaimer: This hoodie runs small. For the best fit, we recommend ordering one size larger than your usual size.
• 65% ring-spun cotton, 35% polyester
• Charcoal Heather, Carbon Grey, and Oatmeal Heather are 55% ring-spun cotton, 45% polyester
• 100% cotton face
• Fabric weight: 8.5 oz./yd.² (288.2 g/m²)
• Front pouch pocket
• Matching flat drawstrings
• 3-panel hood
• Tear-away tag
TATTOOjournal
•The Art of Falconary•
Drawing
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